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    <title>IDC: Podcasts for Enlightened Businesses</title>
    <description>How to create value and meaning in the marketplace.</description>
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      <title>Brand Mythology Pt 1: Creating a Legendary Brand</title>
      <description>Stuart Yoshida of Introspective Designs describes what makes a Brand memorable.  He explores the Legend that lives inside a strong Brand and how this creates a connection with customers.</description>
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      <author>Stuart Yoshida</author>
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      <title>Brand Mythology Pt 2: Creating a Legendary Brand</title>
      <description>Stuart Yoshida of Introspective Designs describes what makes a Brand memorable.  In this second segment on &quot;Brand Mythology&quot; he explains the steps to get RADical with your Brand.</description>
      <link>http://www.introspectivedesigns.com/</link>
      <author>Stuart Yoshida</author>
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      <title>Business Mythology Pt 1: What it is, How to use it</title>
      <description>Introspective Designs Consulting founder Stuart Yoshida talks about what Business Mythology is, how to use it to create a strong brand, and why it&apos;s an important part of doing business.</description>
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      <title>Business Mythology Pt 2: What it is, How to use it</title>
      <description>Introspective Designs Consulting founder Stuart Yoshida talks about what Business Mythology is, how to use it to create a strong brand, and why it&apos;s an important part of doing business.</description>
      <link>http://www.introspectivedesigns.com/</link>
      <author>Stuart Yoshida</author>
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      <title>Business Mythology Pt 3: What it is, How to use it</title>
      <description>Introspective Designs Consulting founder Stuart Yoshida talks about what Business Mythology is, how to use it to create a strong brand, and why it&apos;s an important part of doing business.</description>
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